Miami, Fl December 6, 2007

International author, Joachim de Posada, has just released his new book, Don't Gobble the Marshmallow...Ever!. This is a follow up to is book, Don't Eat the Marshmallow...Yet (Penguin, 2006), a New York Times 'Business Book of the Month.' and with more than two million copies in 20 different languages sold all over the world.

In a landmark study by Stanford University, preschoolers were each given a marshmallow to hold with a small caveat: Eat it now, or wait 15 minutes and receive another, doubling the treat. Researchers followed the children for years and found - incredibly - that over time, those who waited became much more successful than those who did not.

The power of delayed gratification, which is the basis for The Marshmallow Principle, is the most underestimated and important principle to success in today’s fast-paced, connected and consumer centric society.

Praise for Don’t Gobble the Marshmallow...Ever!

“...more than just fluff. It’s a recipe for long-term success.”--Harvey Mackay, author of the #1 New York Times bestseller, Swim with the Sharks without Being Eaten Alive

“Joachim’s brilliant message is our world’s best antidote for the ‘Instant Gratification’ maladies that are undermining our success and happiness as a society.”--Robert Chesney, executive producer of Window on Wall Street

About the Author:

Joachim de Posada is a bilingual international motivational speaker, radio and TV personality, author and newspaper columnist who has spoken in more than 30 countries. He is the author of the bestselling Don’t Eat the Marshmallow...Yet! and How to Survive Among Piranhas: Motivation to Succeed.